As the ultimate digital personal assistant, SmartActions can automatically manage your device for you based on your situation, context, and surroundings.
Our task: create a device experience that will manage itself. Terms like "Smart Settings" and "Auto Setup" were thrown around. Users have the expectation that their device will work the best for their specific needs. Challenging language, complex settings, and unnecessary battery drain are the enemies. The magic bullet? Motorola SmartActions™
Legendary brand, innovative thinking
Through Earlybird Creative, I was contracted to work on the Motorola team developing next generation experiences for smartphone consumers. I was a part of the team from the initial ideation sessions, through product launch, and ultimately second and third iterations of the app.
SmartActions has shipped on several of Motorola's flagship mobile devices, and continues to live on under the "Assist" brand on today's devices. It is used every day by millions of people to manage their digital lifestyles.
I was contracted as an interaction designer, and my responsibilities were to design, iterate, and document the user experience of next generation apps with the Motorola Consumer Experience Design (CXD) team. I managed a set of wireframe documents which communicated design requirements to engineers and fellow designers. I also created presentation materials, style guides, and spreadsheets that communicated internally the requirements of our app. As a creator of new interaction ideas, I also was responsible for creating a variety simulations to demonstrate concepts, and for use in testing. Many of the features you see today in SmartActions were ideas I contributed, tested, and documented.
The design process
Our iterative design process required many sessions of user testing, both with internal (Motorola) users as well as external test subjects. One of our core design objectives was simplicity, and to achieve this we had to "cut the fat". We used test data to refine and pinpoint the user experiences that were the most valuable, and discarded features that were confusing and rarely used.
Recognition and awards
The first round of reviews came when SmartActions launched on the original Droid RAZR in November 2011. Since then, SmartActions has continued to get excellent reviews along with Motorola's device releases.